Ethos Limited IPO
i. Ethos Limited is India’s one of the largest luxury and premium watch retail player having 13% share of the total retail sales in premium and luxury segment and a share of 20% when seen in exclusively luxury segment in the financial year 2020.
ii. In addition to their chain of 50 physical retail stores in 17 cities in India in a multi store format, they offer an Omnichannel experience to its customers through their website and social media platforms. Company have the sizeable portfolio of premium and luxury watches in India enabling them to retail 50 premium and luxury watch brands like Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain.
iii. The company has about 2.5 million website users, over 2,83,300 active email subscriptions, 1,68,000 Instagram followers, 1,57,000 Facebook followers, and 12,300 You Tube subscriptions.
iv. Competitive Strengths:
a. Access to a large base of luxury Customers.
b. Deep understanding of digital and Omnichannel commerce.
c. Strategically located and well-invested store network with an attractive in-store experience.
d. Strong and long-standing relationships with luxury watch brands and luxury groups.
e. Leadership position in an attractive luxury watch market.
f. Experienced and committed management team with a proven track record.
Objects of the Ethos Limited IPO:
Ethos Limited IPO Details:
|Open Date:||May 18 2022|
|Close Date:||May 20 2022|
|Face Value:||₹ 10 Per Equity Share|
|Issue Type:||Book Built Issue|
|Issue Size:||472.29 Cr.|
|Lot Size:||17 Shares|
|Issue Price:||₹ 836-878 Per Equity Share|
|Listing Date:||May 30 2022|
Promoters And Management:
Financials of Ethos Limited IPO:
|Particulars (in crores)||December-21||March 21||March 20||March 19|
|Revenue from operations||418||386||457||443|
|Purchase of stock-in-trade||342||260||342||349|
|Changes in inventory of stock-in-trade||-41||20||-13||-34|
|Employee benefits expense||30||29||33||33|
|Profit (Loss) before tax||21.00||8||1||16.00|
|Profit (Loss) for the period||15.00||5||-1||9|
|Earnings per share||7.5||2.5||-0.5||4.5|