Add-Shop Promotions Limited IPO

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(i) Add-Shop Promotions Private Limited was incorporated on August 20, 2013, at Rajkot, Gujarat as a Private Limited Company. Promoter and Managing Director Dineshbhai Pandya is a visually impaired person and a first-generation entrepreneur, trainer and motivator. He has experience in the field of Ayurvedic and Pharma. He is awarded “Golden Books of records” for most village assemblies addressed by a differently able person The Company was incorporated by him with a vision to find and implement solutions for two very deep-rooted challenges of our nation like unemployment & unhealthiness of our citizens.

(ii) The Company is currently engaged in the business of Marketing and distribution of products in the categories of Ayurvedic Products, Food Supplement Products, Agricultural Products, Animal Feed Supplement Products and Personal Care Products under the brand name “Add-Shop Promotions”. In this present competitive era of medicines and food supplements, the company is aiming to focus on ways to bridge the nutrition gap, which is a recognized cause of any diseases, by promoting Ayurveda and its products.

(iii) They primarily cater to retailers and wholesalers where they supply products manufactured by select manufacturers under their brand. They procure the finished products from the G.M.P and I.S.O certified manufacturers and thereafter market the product through various intermediaries and sales agents. With an objective to penetrate the major market, they have entered into an agreement with various collecting and forwarding agents. The Company has entered into agreements with Panchlingeshwara Enterprises, in Karnataka., Just Need United Trading, Maharashtra, and Good Life Enterprises Telangana.


Add-Shop Promotions Limited IPO Stock Quote & Charts



  • Open: 29.00
  • High - Low: 29.00 - 29.00
  • Previous Close: 29.00
  • Total Traded Volume: 4000
  • Updated On: 10-Oct-2019

Objects of the Add-Shop Promotions Limited IPO:

Objective of

Add-Shop Promotions Limited IPO

are: 1. Setting up of an herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic products at Village Padawala, Taluka Kotdasangani, District Rajkot (“Project”) 2. Brand Building and Advertisement 3. Working Capital Requirements 4. General Corporate Purposes

Add-Shop Promotions Limited IPO Details:

Open Date: Aug 21 2018
Close Date: Aug 30 2018
Total Shares: 2,396,000
Face Value: ₹ 10 Per Equity Share
Issue Type: Fixed Price Issue IPO
Issue Size: 6.22 Cr.
Lot Size: 4000 Shares
Issue Price: ₹ 26 Per Equity Share
Listing At: BSE SME
Listing Date: Sep 07 2018

Promoters And Management:

Promoters of Add-Shop Promotions Limited Company are: Mr. Dineshbhai Pandya Mrs. Jayshree Pandya Mr. Deviben Pandya

Capital Structure:

(i) Authorized Share Capital 70,00,000 Equity shares at FV@10) 7 Cr
(ii) Issued, Subscribed,& Paid-up Share Capital Before Issue (40,78,125 Equity Shares at FV@10) 4.078 Cr
(iii) Present Issue ( 23,96,000  Equity Shares at FV@10) 2.396 Cr
(iv) Reservation for Market Maker 1,32,000 Shares at FV@10) 13.2 Lacs
(v) Reservation for QIB & HNI 11,32,000 Equity Shares at FV@10) 50%
(vi) Reservation for Retail 11,32,000 Equity Shares at FV@10) 50%
(vii) Paid Up Share Capital after the issue 6.474 Cr

Financials of Add-Shop Promotions Limited IPO:

Particulars For the year/period ended (in Rs Lacs)
31-Jun-2018 31-Mar-18 31-Mar-17 31-Mar-16 31-Mar-15
Total Assets 806.69 757.72 83.85 41.58 1.00
Total Revenue 384.41 1,254.90 455.41 192.67 --
Profit After Tax 16.37 22.96 14.69 -0.38 --

Recommendation on Add-Shop Promotions Limited IPO:

Review and Recommendation of Add-Shop Promotions Limited IPO from our side is:2/10 [ The Issue does not have any moat as they are into trading business and the issue is aggresively priced at a P/E of 78 on FY18 earnings]. 1-5: Fair 5-7: Good 7-10: Excellent.

Lead Manager of Add-Shop Promotions Limited IPO:

  1. Fedex Securities Limited

Registrar of Add-Shop Promotions Limited IPO:

  1. Cameo Corporate Services Limited

Company Address:

Add-Shop Promotions Limited B-304 Imperial Height 150ft Ring Road Rajkot, Gujarat, India Phone No: 0281-2580499 Email: Website: Next Mainline IPO => IRCON IPO

Bid Details of Add-Shop Promotions Limited IPO as on
30 Aug 2018 | 11:35:00 PM

Category No.of shares offered No. of shares bid
1,132,000 1,856,000
1,132,000 1,112,000
132,000 132,000
2,396,000 3,100,000
QIBs+HNIs Subscription 1.64X
Retail Subscription 0.98X
Total Subscription 1.31X

Discussion on Add-Shop Promotions Limited IPO:


    The Employee Expense in FY18 was around 61 Lacs in FY18. So on the quarter basis, we can say they are paying 61/4=15.25 Lacs. However, it has gone down to 6.13 lacs in Q1FY19. Looks surprising.

    (EPS Story Before Issue) As on FY18
    (i) PAT=22.96 Lacs
    (ii) Outstanding Shares= 1.4 Lacs
    (iii)EPS= 22.96/1.4=16.4

    (EPS Story After Issue) As on FY18
    (i) PAT=22.96 Lacs
    (ii) Outstanding Shares= 67.74 Lacs
    (iii)EPS= 22.96/67.74=.33
    P/E after Issue=26/.33= 78

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