(i) Add-Shop Promotions Private Limited was incorporated on August 20, 2013, at Rajkot, Gujarat as a Private Limited Company. Promoter and Managing Director Dineshbhai Pandya is a visually impaired person and a first-generation entrepreneur, trainer and motivator. He has experience in the field of Ayurvedic and Pharma. He is awarded “Golden Books of records” for most village assemblies addressed by a differently able person The Company was incorporated by him with a vision to find and implement solutions for two very deep-rooted challenges of our nation like unemployment & unhealthiness of our citizens.
(ii) The Company is currently engaged in the business of Marketing and distribution of productsin the categories of Ayurvedic Products, Food Supplement Products, Agricultural Products, Animal Feed Supplement Products and Personal Care Products under the brand name “Add-Shop Promotions”. In this present competitive era of medicines and food supplements, the company is aiming to focus on ways to bridge the nutrition gap, which is a recognized cause of any diseases, by promoting Ayurveda and its products.
(iii) They primarily cater to retailers and wholesalers where they supply products manufactured by select manufacturers under their brand. They procure the finished products from the G.M.P and I.S.O certified manufacturers and thereafter market the product through various intermediaries and sales agents. With an objective to penetrate the major market, they have entered into an agreement with various collecting and forwarding agents. The Company has entered into agreements with Panchlingeshwara Enterprises, in Karnataka., Just Need United Trading, Maharashtra, and Good Life Enterprises Telangana.
1. Setting up of an herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic
products at Village Padawala, Taluka Kotdasangani, District Rajkot (“Project”)
2. Brand Building and Advertisement
3. Working Capital Requirements
4. General Corporate Purposes
Promoters of Add-Shop Promotions Limited Company are:
Mr. Dineshbhai Pandya
Mrs. Jayshree Pandya
Mr. Deviben Pandya
(i) Authorized Share Capital
70,00,000 Equity shares at FV@10)
(ii) Issued, Subscribed,& Paid-up Share Capital Before Issue
(40,78,125 Equity Shares at FV@10)
(iii) Present Issue
( 23,96,000 Equity Shares at FV@10)
(iv) Reservation for Market Maker 1,32,000 Shares at FV@10)
(v) Reservation for QIB & HNI 11,32,000 Equity Shares at FV@10)
(vi) Reservation for Retail 11,32,000 Equity Shares at FV@10)
(vii) Paid Up Share Capital after the issue
Financials of Add-Shop Promotions Limited IPO:
For the year/period ended (in Rs Lacs)
Profit After Tax
Recommendation on Add-Shop Promotions Limited IPO:
Review and Recommendation of Add-Shop Promotions Limited IPO from our side is:2/10[ The Issue does not have any moat as they are into trading business and the issue is aggresively priced at a P/E of 78 on FY18 earnings].